Because we have an unhealthy obsession with record collecting and sometimes you have to make the gatefold or the weird color variant because you want to. But really this label started as a home for ourselves. We had too many experiences of unanswered calls and emails, botched record layouts, and negotiations over pressing amounts and full color inserts that it was time to just do it ourselves. We wanted to make the records and packaging the way we envisioned it, and now we want to help other artists do the same.